FreshPhoneNews.com

Doro, the IDEA award-winning company based in Sweden has announced a treat for users in the United States. Doro will be launching handsets which have been designed especially by specialists in the field of ergonomics and communications technology and target users who want a simple yet comfortable handset.

The handsets are not for the techno savvy users, instead Doro has targeted a pretty good market segment; the active seniors and baby boomers. The individuals of this segment still view cell phones as difficult to use. As Jerome Arnaud, CEO of Doro, explained, “Many senior citizens still believe that mobile phones are difficult to use with complicated functions and therefore are reluctant to buy new ones. In contrast to other mobile phones on the market, we carefully design our phones according to the needs of active seniors and combine ergonomic demands with functions and simplicity. Baby boomers and active seniors don’t have to adapt their lives to our technology; we’ve already adapted it to their needs.”

The handsets the company intends to launch are the HandleEasy 330GSM and HandleEasy 326i GSM. Both of the phones are, as the very name suggests, GSM-compatible and feature large, easy to view display screens and keypads.

The palm-sized Doro HandleEasy 330gsm features a high-contrast color screen, text messaging, FM radio, a variety of ringers, a speakerphone, and easy access to phone directories stored on the user’s SIM card. Doro HandleEasy 326igsm features an even larger keypad, four prominently positioned speed-dial buttons, a phone directory, a speakerphone, and a special coating that creates an easy-grip surface on the entire phone.

A User’s Views:

“Finally, a phone that is intuitive to use and uncomplicated,” declared John Donnelly, a 65-year-old business management consultant based in New York and a Doro HandleEasy 330gsm user. “I turned on the HandleEasy 330 and began using it immediately without having to read through the manual. From the first minute I turned-on the Doro phone, I could easily navigate through the large, brightly colored screen, look through my phone book without reading glasses, check voicemails, and I especially like the cool, sleek design. It’s much nicer looking, lighter, and easier to use than the three-year-old phone I was carrying around.”

Doro’s handsets are available through Centennial Wireless retail stores in 6 states in the Unites states.